The platform has witnessed a seven-fold improve in monthly orders through WhatsApp compared to the earlier year, together with a six-fold month-on-month growth in new customer conversion. JioMart-on-WhatsApp aims to offer a seamless buying experience for companies and consumers. The Ministry of Rural Development has entered right into a Memorandum of Understanding with Reliance Retail’s JioMart to facilitate the outreach of products from Self-Help Groups . The collaboration goals to onboard SHGs from the Deendayal Antyodaya Yojana National Rural Livelihoods Mission as sellers on the JioMart e-commerce platform, providing them with an opportunity to expand their market and visibility. Sanjiv…