aCapital, a consulting firm specializing in real estate asset intermediation and part of the aFinance group, has named Jorge de la Cueva the new director of its land division. The appointment comes as the company seeks to expand its market presence and strengthen its organization of opportunities. The firm stated that the goal is to continue supporting owners, developers, and investors in transactions where analysis and anticipation are key to generating value. The land division has shown sustained growth, prompting the company to reinforce this specific area to better serve its clients.
Internal Promotion Signals Growth Strategy
De la Cueva assumes the role after more than six years with the firm as a senior consultant in Capital Markets. He holds a degree in Civil Engineering from the Polytechnic University of Madrid. The appointment consolidates a career closely tied to one of the most technical and strategic areas of the real estate sector. He steps in to replace Jordi Batista, who remains with the company despite the leadership change. Batista’s tenure and dedication were fundamental to the development and consolidation of the land area.
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During these years, De la Cueva has focused a significant part of his career on the analysis, structuring, and closing of real estate transactions, working directly with owners, investors, and developers. His progression responds to a very concrete way of understanding aCapital’s growth: building specialization from within. The firm notes that this approach involves giving career progression to professionals who know the business and transferring greater responsibilities to those who have demonstrated judgment, capacity, and commitment to the firm. This strategy emphasizes the internal development of talent to ensure a deep understanding of the company’s operations.
De la Cueva’s rise to lead the land division is part of a broader trend in the Spanish real estate sector. The industry has been active this year, with major firms restructuring their teams to adapt to market conditions. The source reports that between January and July, the real estate sector saw more than 150 new hires and executive moves across national companies. This high volume of activity reflects the competitive nature of the current market and the need for specialized expertise.
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Competitors Expand Teams Rapidly
Other major players in the sector are also increasing their headcount. The consultancy Dils has integrated more than 10 new professionals following the arrival of Carlos García Redondo as its commercial real estate CEO in late April. The firm had projected the addition of up to 50 professionals throughout 2026, a process it is currently executing with high-profile hires. This expansion demonstrates a long-term strategy to bolster their market capabilities in anticipation of continued demand.
Cushman & Wakefield has completed three additional appointments in the same period. Pere Morcillo joined the firm as an international partner at the beginning of the year. Two months later, the company named Victoria Lake, formerly of Accenture, as the financial director for the Asia-Pacific and EMEA regions. The firm also added Marta de la Cruz as an associate for its Madrid office and María de Marco as a senior consultant for its Barcelona location. These specific additions highlight the firm’s focus on both international reach and local market expertise.